Brand Positioning + Content Creation + Photoshoot Management + Product Marketing + Digital Strategy + Campaign Activation and Programming

The Campaign: Create a thoughtful and dynamic vision of Nike Running led by the Athlete* voice and experience. Tested a new creative approach for Nike Running that provides an offering for runners of every level: From the elite in training to those new to fitness. Don’t consider yourself a runner? Well, we say you are one. Don’t know where to start? Start anywhere.

My Role: Led the campaign from ideation to execution. Wrote the brief using consumer insights to drive key business outcomes. Served as the brand lead throughout the photoshoots, in partnership with our creative team. Built the seasonal journey across the full Nike ecosystem (dotcom, email, app, social, paid media and stores). Created Omni Marketing toolkits for 6 shoes, serving multiple Geos.