Content Creation + Photoshoot Management + Product Marketing + Athlete Marketing + Digital Strategy + Campaign Activation and Programming

The Campaign: Football fans are rabid, energetic, and loyal to their core. Whether a life long fan, an alumni, or they’re hopping on the latest bandwagon - they need their team’s gear, and they want the latest and greatest. Nike has it. What better way to show off the latest gear than with a former campus icon, a legend in the hometown community - our Nike athletes.

My Role: Led the campaign from ideation to execution. Wrote the brief using consumer insights to drive key business outcomes. Served as the brand lead throughout the photoshoots, in partnership with our creative agency. Built the seasonal journey across the full Nike ecosystem (dotcom, email, app, social, and paid media). Collaborated with Sports Marketing reps to secure partnerships with Aidan Hutchinson, Chris Olave, Kayvon Thibodeaux, and Collin Sexton.