Brand Positioning + Content Creation + Photoshoot Management + Product Marketing + Digital Strategy + Campaign Activation and Programming

The Campaign: Build our Trail Running brand by developing an inclusive vision of Nike Trail Running that inspires and empowers our consumers. Create a story that shows our point of view on Trail Running through the lens of our Trail athletes and educates our consumers on our Trail footwear offerings.

My Role: Led the campaign from ideation to execution. Wrote the brief using consumer insights to drive key business outcomes. Served as the brand lead throughout the photoshoots, in partnership with our creative team. Built the seasonal journey across the full Nike ecosystem (dotcom, email, app, social, paid media and stores). Created Omni Marketing toolkits for 4 shoes, serving multiple Geos.