Gear Up for Sports

Built an always-on offense to serve the High School Kid and Parent, which doubled the business YoY. Seasonal Sports Gear Up allows Nike to inspire, enable, and equip youth & high school athletes with the footwear, apparel, and equipment they need for their upcoming season. I led the integrated marketing offense across our Nike Direct channels and served as the marketing stakeholder across all x-functional teams.

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The Masters '23

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NCAA + NFL Fan Gear