2023 World Cup

Our mission was to make our female athletes household names. As the digital lead for World Cup, I drove the strategy and execution for weekly programming from the USWNT kit launch all the way through the World Cup finals. Our run of show was a mix of athlete storytelling and product innovation (jerseys and cleat launches).

I had the privilege of leading the athlete storytelling for two of our USWNT players, Rose Lavelle and Naomi Girma. The videos below are their episodes of Unpacked, which launched across the full Nike ecosystem during the tournament (dotcom, app, email, paid, and social).