Unpacked
A brand new Athlete Content Franchise, and the only one built in North America to specifically serve our NA business and athletes. I spent a year building this program from scratch with the help of an agency partner (and my friends in Sports Marketing!), and have launched 10 episodes to date. Each episode is commerce-focused athlete storytelling, providing toolkits that fuel the full Nike digital ecoystem (dotcom, email, app, social, paid) with extensions to the consumer marketplace (stores and specialty retail partners). Below are a few of my favorites!
Chet Holmgren
HO23 NBA Tip-Off: OKC Season Opener. Chet is featured here wearing the new OKC City Edition Jersey.
Alex Morgan
HO23 Holiday Gifting: As a part of North America’s Gifting campaign, I partnered with Alex to share her favorite Nike gifts for the whole family.
Tony Finau
SU23 US Open. Tony is featured here wearing his scripted look for the tournament.
Brooks Koepka
SP24: The Masters. Brooks is featured here wearing his scripted look during the tournament. He’s also wearing Air Max footwear, and this content was amplified by the Lifestyle team as a part of Air Max month content programming.
Jaxon Smith-Njigba
FA23 NFL Season Kick-off: This content went live the week leading up to Seattle’s season opener.